Finance

  • Earning Customer Loyalty For Your Small Business
    Customer loyalty is essential in today’s market where competition is a click away. A positive customer experience is likely to incentivize customers to stick around. Customers are willing and eager to give their loyalty to the business that provides a meaningful encounter. Here’s your small business guide to making that ...
  • Getting Your Social Media Marketing on Track
    Social media marketing is not a quick fix to your marketing challenges but instead is a layer of more frequent messaging and conversations that can help you build relationships with your customers and prospects and expand the reach of your brand. Use social media marketing to keep your company name ...
  • How to Increase Click-Throughs
    For small businesses, the reasons for participating in social media, blogging, and email are more than just to provide information. They are about the click-through. Of course, that will never happen if no one actually reads your posts, so content is important. The end game however, is to drive traffic, ...
  • In order to successfully grow your small business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business. Marketing programs, though widely varied, are all aimed at convincing people to try out or continue to ...
  • “Never stop learning” has been quoted throughout generations, and with the technology in today’s world it is easier to do this than it has ever been.  The internet allows us to have a world of knowledge right at our fingertips.  All we have to do is discern what is worth ...
  • As an owner of a small business, effectively marketing your business is one of the top challenges you will face. And, a good marketing strategy is a very valuable tool for any business. In order for your business to be successful, it is essential for people – your future customers ...

Human Resources

Latest Article